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Kmart pulled $89 camera glasses after privacy backlash

This shows how privacy concerns can force a retailer to kill a product that undercuts competitors on price but triggers public and regulatory pushback, highlighting the importance of privacy risk assessment in product launch decisions.

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Kmart pulls $89 Anko smart glasses amid privacy backlash

Kmart launched $89 camera glasses with built-in video and photo capability on July 28, 2026, which sold out in under a week. Following a national privacy backlash and a petition with over 57,000 signatures, Kmart removed the glasses from online sale two months later. The privacy commissioner also launched an investigation into the glasses' app and manufacturer.