This approach treats user trust as a monetizable asset, shifting the operator decision from maximizing ad impressions to protecting user privacy and transaction integrity to enable fee-based revenue.
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Meta launches Muse with transaction fee monetization
Meta launched Muse on September 8 as a US-only personal AI agent offering free usage up to 100 million tokens per week and subscription tiers at $20 and $100 per month. Mark Zuckerberg announced Muse will not carry any ads but will profit by taking a small fee from transactions Muse makes on users' behalf.